Choose the channel you want to grow on. Each platform has its own strategy, setup, and required ad spend.
Costs Per 1,000 Impressions
You pay for every 1,000 times your ad is shown (impressions), regardless of clicks.
CPM is used for brand awareness campaigns. It tells you how much it costs to get your message seen by large audiences.
Cost Per Click
You pay each time someone clicks on your ad.
CPC is used in search and social advertising to measure how efficiently you’re getting traffic to your website. Lower CPC = cheaper clicks = more visitors for your budget.
Cost Per Acquisition
You pay when a user completes a specific action (a purchase, form fill, signup, lead).
CPA measures the true cost of getting a conversion, making it the most important metric for ROI-focused campaigns.
Google Ads allows businesses to reach potential customers via search, display, and video ads. Understanding cost models is crucial for effective budgeting.
Estimate your Google Ads budget based on your preferred cost model.
1. Ad Budget
$ 500
2. Strategy & Planning
$ 500
3. Campaign Setup & Management
$ 1,000
Facebook is one of the largest social media platforms with billions of active users. It provides a powerful ad targeting system that allows businesses to reach specific demographics based on interests, behaviors, and location.
Calculate your estimated Facebook advertising cost based on clicks, impressions, or actions.
1. Ad Budget
2. Strategy & Planning
$ 500
3. Campaign Setup & Management
$ 1,000
LinkedIn is the world’s largest professional network, making it an ideal platform for B2B marketing. It allows businesses to reach decision-makers and professionals effectively.
1. Ad Budget
2. Strategy & Planning
$ 500
3. Campaign Setup & Management
$ 1,000
YouTube is one of the largest video platforms, offering an excellent opportunity for businesses to reach their target audience. With video ads, you can engage viewers more effectively and achieve higher conversion rates compared to other ad formats.
1. YouTube Ad Cost
$ 500
2. Strategy & Planning
$ 500
3. Campaign Setup & Management
$ 1,000