Google Ads Pricing & Strategy
Google Ads allows businesses to reach potential customers via search, display, and video ads. Understanding cost models is crucial for effective budgeting.
Google Ads Cost Models
Google Ads offers different pricing models based on campaign objectives:
- CPC (Cost Per Click): You pay for each user who clicks on your ad.
- CPM (Cost Per Thousand Impressions): You pay for every 1,000 times your ad appears.
- CPA (Cost Per Acquisition): You pay when a user completes a specific action, like a purchase or sign-up.
Google Ads Cost Estimator
Estimate your Google Ads budget based on your preferred cost model.
Cost Breakdown:
1- Ad Spend: $1000
2- Strategy & Planning : $100
Learn more about Strategy & Planning
3- Campaign Setup & Management : $50
Learn more about Campaign Setup & Management